Causal Link to CEO's EBITDA: Every 1% improvement in Win Rate = +$85K/year. Increasing Average Deal Size (ASP) by $1,000 = +$608K/year. Current win rate (29.5%) is down from 41.6% target — $700K annual opportunity to recover.
Win Rate (Last 12 Weeks)
29.5%
3.3%
Target: 41.6%
Avg Deal Size (ASP)
$20.0K
Target: $24.1K
Pipeline Value
$0.10M
Weighted: $0.03M
Avg Sales Cycle
57
daysTarget: 45 days
Sales Funnel (Current Week)
Lead-to-close conversion tracking
12-Week Performance Trend
Win Rate % and Average Deal Size ($K)
Territory Performance (Last 4 Weeks)
Deals won and pipeline value by territory
Active Deal Distribution by Stage
Count and value of deals in each stage
Proposal
57 deals
$1028K
Prospecting
50 deals
$939K
Qualification
50 deals
$1034K
Negotiation
37 deals
$695K